Letter From Birmingham Jail By Dr. Martin Luther King

Letter from Birmingham Jail was a letter written by Dr. Martin Luther King, Jr. from a solitary confinement cell in Birmingham, Alabama. Some portions of the letter were written and gradually smuggled out by King s lawyer on scraps of paper including, by some reports, rough jailhouse toilet paper. Violent racist terror against African Americans was so horrible in Birmingham in the summer of 1963 that the city was being referred to by some locals as â€Å"Bombingham†. King had been arrested while participating in a peaceful anti-segregation march on the grounds that he did not have a parade permit. He had been called to Birmingham by one of the affiliates of the Southern Christian Leadership Conference, a group of which King was president, to help in the protests of the extreme racism present in Alabama. Segregation laws and policies were part of the Jim Crow system of separate schools; restaurants, bathrooms, etc. for blacks and whites that existed far beyond the era of slaver y, especially in the American South. Several local religious figures Dr. King had counted on for support simultaneously published a letter entitled A Call for Unity, which was critical of King and his supporters. King s letter, in turn, identified and responded to each of the specific criticisms that he understands are being made by these men, specifically, and by the white church and its leadership, more generally; however, this letter was also deliberately written for a national audience. Dr. MartinShow MoreRelatedLetter From Birmingham Jail By Dr. Martin Luther King Jr.1666 Words   |  7 PagesA Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. on scraps of paper in response to a public statement of his efforts being seen as extreme issued by eight clergymen, while incarcerated in Birmingham. In response to the statement King makes a claim of Injustice anywhere is a threat to justice everywhere.† Kings claim of â€Å"Injustice anywhere is a threat to justice everywhere.† Is supported throughout the entirety of his letter through the use of rhetoric devices such as EthosRead MoreDr. Martin Luther King s Letter From Birmingham Jail1428 Words   |  6 PagesOn April 16, 1963, Dr. Martin Luther King, Jr. wrote what has become known as the â€Å"Letter from Birmingham Jail.† A long document, it was addressed to Birmingham’s local clergymen because they had been critical of his work and ideas. Dr. King believed their critic ism was in good faith, and pointed out that he was in Birmingham because he had been invited by the local affiliate of the Southern Christian Leadership Conference, showing the religious commonalities between himself and the clergymen. HoweverRead MoreAntigone And Dr. Martin Luther King Jr. s Letter From Birmingham Jail1233 Words   |  5 PagesIn Sophocles’ Antigone and Dr. Martin Luther King, Jr.’s â€Å"Letter from Birmingham Jail†, Antigone and Dr. Martin Luther King, Jr. used resistance against powerful leaders to follow their morals and make a statement. Dr. Martin Luther King, Jr.’s approach towards the reconstruction of society’s cultural understanding of segregation used civil disobedience in a more public and large-scale approach, whereas Antigone’s use of civil disobedience defied the law in a much more private, small-scale way toRead MoreThe Philosophy of Nonviolence of Dr. Martin Luther King in his Letter from a Birmingham Jail 1355 Words   |  6 PagesDr. Martin Luther King Jr. Letter from a Birmingham Jail gave the people an insight into the mind and his unwillingness to give up on his dream for better life and respect for ‘Negroes’. However, it was not just his mentality we have an insight on but also his philosophy, his mantra. Dr. Martin Luther King, Jr. was a devoted Christian and refused to use cruel, demeaning words and unnecessary violence to get his points across to the people. He fought against the injustices brought on upon the blackRead More Dr. Martin Luther King Jr.s Letter From a Birmingham Jail Essays1088 Words   |  5 PagesDr. Martin Luther King Jr.s â€Å"Letter From a Birmingham Jail† In King’s essay, â€Å"Letter From Birmingham Jail†, King brilliantly employs the use of several rhetorical strategies that are pivotal in successfully influencing critics of his philosophical views on civil disobedience. King’s eloquent appeal to the logical, emotional, and most notably, moral and spiritual side of his audience, serves to make â€Å"Letter From Birmingham Jail† one of the most moving and persuasive literary pieces of the 20thRead Moreâ€Å"a Comparison of Dr. Martin Luther King, Jr.’S ‘I Have a Dream’ Speech and ‘Letter from a Birmingham Jail’†.1444 Words   |  6 Pagesâ€Å"A Comparison of Dr. Martin Luther King, Jr.’s ‘I Have a Dream’ speech and ‘Letter from a Birmingham Jail’†. 9% Similarity Born in Atlanta Georgia in 1929, Dr. Martin Luther King Jr., conceivably lived as one of the greatest social and religious leaders in a country where a group of its citizens had to endure excruciating conditions of disenfranchisement, inferiority and degradation of a second class citizenship by reasons of race, color or origin. In effort to condemn allRead MoreA Comparison of Letter From Birmingham City Jail and I Have a Dream by Dr. Martin Luther King, Jr.1903 Words   |  8 Pages Martin Luther King Jr., one of the greatest speakers for the Black civil rights movement, had written many great works in his time. Two of his pieces stand out as his greatest works, Letter from Birmingham City Jail; a letter written from a jail in Birmingham where he was arrested for demonstrating peacefully, to clergymen who didnt agree with his views, and I Have a Dream; a speech given by King in front of the Washington Memorial at a huge civil rights tea party. BothRead MoreLetter From Birmingham Jail Analysis1617 Words   |  7 Pagesto the melanin in their skin (King 2). Among these African Americans was the reverend, doctor, humanist, husband, and Civil Rights activist, Mr. Martin Luther King, Jr. Dr. King was a middle class, black man with a life-long devotion of implementing ethnic equality to African Americans nationwide. Following one of Rev. King’s peaceful protests in Birmingham, Alabama, he was jailed on accounts of â€Å"parading without a permit† (King 3). While in jail, Martin Luther King, Jr. wrote a response to â€Å"ARead MoreEssay on Letter From Birmingham Jail, by Martin Luther King Jr.742 Words   |  3 PagesDr. Martin Luther King Jr. one of many great influential speakers wrote a life changing letter after being arrested for peacefully protesting African American rights. While sitting in jail Dr. King received a letter from clergymen questioning his motives and timi ngs for being in Birmingham. In a response Dr. Martin Luther King Jr. writes a â€Å"Letter from Birmingham Jail† vividly expressing physical and emotional purposes for his presence in Birmingham, AL. First, in the â€Å"Letter from Birmingham Jail†Read MoreMartin Luther King Jr : Letter From Birmingham Jail Essay1678 Words   |  7 Pages Martin Luther King Jr: Letter from Birmingham Jail Hao Ran Hu SUNY Broome Hao Ran Hu Global History Professor St.Clair 2016 Martin Luther King Jr: Letter from Birmingham Jail One of the interesting Documents in World History is the ‘Letter from Birmingham Jail’ by Martin Luther King Jr who was born as Michael King in 1929 in Atlanta. His parents were part

Essay on Review of The Goal by Eliyahu Goldratt

â€Å"The Goal† – By Eliyahu Goldratt and Jeff Cox â€Å"The Goal† is as it vividly explains, is a book on achieving goals. Eliyahu Goldratt, world famous Israeli physicist turned business consultant, the creator of the â€Å"Theory of constraints†, in his work â€Å"The Goal†, explains a lot about managerial skills, to achieve higher productivity and efficiency, in a simple and lucid manner. Goldratt takes a very practical example of today’s world, an Engineer with an MBA degree, Mr. Alex Rogo, as his protagonist and his struggle to get a loss making company to a profit making one along with his family in the back-ground, obviously an important one, to explain the drudgeries of a manufacturing engineer’s life. Goldratt explains several management skills to†¦show more content†¦He’s got just three months to prove his credibility as the Plant Manager to Bill Peach, the division Vice-President. He’s got a lot of issues with his workmen professionally because of the pressure from the top about getting the finished product shipped within the deadline and because of the blame games being played by all of his team members. Basically, he is heading a plant that is totally inefficient, not with inefficient people but with an inefficient system which he realizes later. Alex meets Jonah, his favorite professor in school, surprisingly at an airport, during his rather traumatic phase of professional and family life. Jonah opens his eyes to a new world of constraints and variability. He tells Alex that he is actually heading a plant not with inefficient people but with an inefficient system. Jonah gets to know all this by just asking a few simple questions about Alex’s professional life Jonah explains to him that productivity means achieving the goal. Every institution should have a goal; any improvement towards achieving the goal means increased productivity. He tells him that the goal of any organization or business is to make money, and everything done henceforth has to be money oriented. Jonah explains to him the fact about constraints and variability. He explains to Alex that a balance of the working of a system can never be attained and should not be tried to, for improved success. He explains that variability causes the organizationShow MoreRelatedThe Goal : A Process Of Ongoing Improvement924 Words   |  4 PagesThe novel, â€Å"The Goal: A Process of Ongoing Improvement†, by Eliyahu Goldratt focuses on a production plant that has a failing system which can potentially shut down if the system that it operates under does not right itself and show improvements. The book is structured like a business textbook but is written as a novel. â€Å"The Goal† uses a scenario in the production world that can occur to any production manager. Eliyahu Goldratt uses the main character, Alex Rogo a plant manager with UniCo CompanyRead MoreReview : It s Not Luck 1183 Words   |  5 PagesIEM 4103 Karissa Johnson Spring 2016 Extra Credit Book Review A Book Review: It’s Not Luck by Eliyahu M. Goldratt Assignment for IEM 4103: Intro to Industrial Quality Control Prepared by Karissa Johnson May 2016 Summary of It’s Not Luck It’s Not Luck by Eliyahu M. Goldratt was published in 1994 by The North River Press Publishing Company, Massachusetts. It’s Not luck is a sequel to The Goal that follows the fictitious character, Alex Rogo, from becomingRead MoreOperational Failures Occur Within Organizations Across All Industries Essay1553 Words   |  7 Pagesmachinery performing the task of carrying out the majority of daily task operating on a 24/7 basis. BACKGROUND TO THE PROBLEM AND ITS ORGINS Eliyahu M. Goldrath introduced an overall management philosophy, the theory of constraints (TOC) in his book titled The Goal in 1984. This was gear to direct organizations in the continuous flow of achieving their goal. The theory underlying premise is that organizations will be able to be measured and controlled by variations measured: operational expensesRead MoreThe Goal, By Dr. Eliyahu M. A Brief2614 Words   |  11 PagesThe Goal: Rough Draft The Goal, by Dr. Eliyahu M. Goldratt, is a fictional management-oriented novel that demonstrates Goldratt’s, â€Å"Theory of Constraints† via resolving the personal and professional problems of the story’s main character. The story is about a plant manager named Alex Rogo, as he is six months into his first plant manager position at a UniCo manufacturing plant. The plant is located in Barrington, Massachusetts, where Alex grew up. Throughout the book, Alex discovers several conceptsRead MoreCritical Review of Its Not Luck3315 Words   |  14 PagesWrite a critical review of the book Its not Luck by EM Goldratt from an operations strategy perspective. The emphasis of your review should be on principles of good operations strategy and should NOT just be a summary of the book. Table of Contents 1. Preface 3 2. Introduction to Business Strategy and its Operations Strategy 3 3. Levels of Strategy 4 4. Executive Summary of Its Not Luck 6 5. Principles of Operations Strategy 7 6. Conclusion 9 7. References 10 1. Preface Read MoreThe Goal By Eliyahu M. A Brief1273 Words   |  6 PagesI chose to read the book, â€Å"The Goal† by Eliyahu M. Goldratt. The book is about a plant manager, Alex Rogo, who is trying to save his plant from getting shut down by using the help of physicist, Jonah, and the Theory of Constraints. I can see the benefits of this book in different areas, not only in the ability to increase productivity in any company, but also using the ideas in all other areas of your life. I personally had a difficult time understanding this book. It took me reading it, then goingRead MoreRoles And Activities Of Management Accounting Essay1568 Words   |  7 Pagesproduction and processing efficiency. (indicative word length 200-300 words) (5 Marks) Theory of Contstraints (â€Å"ToC†) is develop by Dr. Eliyahu M. Goldratt in his management-oriented novel, â€Å"The Goal† (Eli Goldratt, 1984). ToC is management’s theory that views in any system there is often constraints or bottlenecks that limit the system to achieve its goals efficiently and effectively. In essence, ToC aims to identify bottlenecks and remove them, or if this is not possible, ensure that they areRead MoreThe Goal: a Process of Ongoing Improvement1038 Words   |  5 PagesJennifer Purifoy April 30, 2001 Page 1 of 3 Executive Summary for The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt The heart of this story is based around the life of Alex Rogo, Plant Manager for Uniware a division of Unico. After a very upset customer approaches Alexs boss, Bill Peach, he is given an ultimatum to turn the plant around in three months. Due to the limited amount of time available, there are not many outside tools available such as consultants, surveys,Read MoreTheory of Constraints and Queuing Theory3600 Words   |  15 Pagesinefficiencies similar to that of the Theory of Constraints; however, it seeks to accomplish these goals through a mathematical equation rather through a cause-effect-cause method. The Theory of Constraints Today, more than ever, change is essential to satisfying expectations. Customers expect higher product and service quality than the price they’re willing to pay to acquire those products and services (AGI-Goldratt Institute, n.d.). Since it began roughly 20 plus years ago as a manufacturing schedulingRead MoreReport on the Book â€Å"the Goal† by Eliyahu Goldratt and Jeff Cox1590 Words   |  7 PagesReport on the book â€Å"The Goal† by Eliyahu Goldratt and Jeff Cox I really enjoyed this book. It was easy to read and easy to comprehend. The examples used in the book make the main ideas of the book memorable and easy to understand. I loved how the authors described the thinking process of the main character, Alex, in a day to day every person’s situations. To me the main value of this book is that its main concepts are applicable to every business, not just manufacturing facilities. I work in marketing

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The Mean Score For Sales Managers - 1529 Words

While conducting this research, I found, â€Å"the mean score for sales managers was significantly higher than the corresponding mean score on six traits- Extraversion, Assertiveness, Image Management, Optimism, Customer Service, and Visionary Style- but significantly lower on five traits – Openness, Conscientiousness, Agreeableness/Teamwork, Intrinsic Motivation, and Tough-Mindedness (Lounsbury 245).† Although I have not taken the VALS assessment on myself, I feel as though I know myself well enough to determine that I fit within what a sales manager’s traits are given . Through class group work, I have found out that I am not really good at working in groups. I tend to take charge and sometimes neglect the quiet people in the group. I also do not really have the patience when group members do not accomplish their fair share of the work. With this I am also showing that I am an extrovert, while also being assertive. I would also say I am an extrovert because I am not afraid to put myself out there. In my first year, I joined two different RSO’s and have a leadership position in one already. I got this by showing up, asking questions, and showing an interest in what they were trying to accomplish. With my work experience at The Dari, being a hostess and a waitress at Crandalls, a restaurant in Hebron, I have improved with customer service skills. I understand what will make the customers unhappy and also can figure out the necessary steps to get them to continue to comeShow MoreRelatedCase Study : Restaurant General Manager801 Words   |  4 PagesCore Role Profile Restaurant General Manager Overview The Restaurant General Manager (GM) is responsible for growing restaurant guest counts, sales profitably and for making sure the restaurant meets McDonald’s critical Guest standards of Quality, Service, and Cleanliness and role models best in class Guest Experience behaviours. The GM works with his/her reporting manager to set the restaurant’s targets with a growth mindset and create a plan to achieve the targets. The GM doesn’t work alone toRead MoreThe Corporate Governance Of Zara Essay1069 Words   |  5 PagesCorporate Governance The corporate governance of Zara is referred to the administrators and managers responsible for governance who act with diligence, ethics and transparency for the performance of their roles. The Corporate Governance of Zara is based on the regulations Of Inditex which consist of different approbation and modification of regulations, statutes, code of directives and conducts, by the corporate governance bodies such as the board of directors and the General’s shareholders meetingRead MoreOrganizational Culture Inventory of LOccitane1645 Words   |  7 PagesIntroduction The organization being discussed is L’Occitane, the French company, which is one of the most successful businesses in the world. L’Occitane means â€Å"Women from Occitana.† The company was found in 1976 by Oliver Baussan in Provence, France. L’Occitane is well-known for natural beauty products that never tested on animals. Overall, most of the products in L’Occitane are made out of 86% natural ingredients. However, some of the new products are made out of 96% natural ingredients andRead MoreMy Future Career : A Marketing Manager1332 Words   |  6 Pagesfuture career I want to become a marketing manager. A marketing manager is someone in a company who directs and is in charge of promoting and advertising the company s products. Marketing managers would have to create campaigns and be organize. Furthermore, they plan out how the product will be communicated with the customers and they are in charge of making sure the campaigns stay on budget a s well as receiving profit. In order to become a marketing manager I need to get a bachelor’s degree and goRead MoreStarbuckss Marketing Plan For Starbucks1281 Words   |  6 PagesIntroduction Starbucks originated in Seattle, USA in 1971, by three partners, who met while they were studying together at the university. In 1984, when the sales started to decrease, while the specialty coffee sales increased. In 1987, the original owners opted to sell the coffee shop to one of their former employees by the name of Howard Schultz, who rebranded his II Giomate Coffee by the name of Starbucks and started to expand very quickly. It opened its first store in Vancouver, BC at the WaterfrontRead MoreA Regression Analysis On The Value Of An Airline Stock Essay1288 Words   |  6 Pagesthe behavior of the bond market, a broker might find it useful to know whether the interest rate of bonds is related to the prime interest rate. In studying the effects of advertising on sales, an account executive might find it useful to know how strong the relationship is between advertising dollars and sales dollars for a company. What variables are related to unemployment rates? Are minimum hourly ra tes, the inflation rate or the wholesale price index usable for predicting an unemployment rateRead MoreMarketing Management : A Marketing Manager1372 Words   |  6 PagesI want to become a marketing manager. A marketing manager is someone in a company who directs and is in charge of promoting and advertising the company s products. Marketing managers would have to create campaigns and be organized. Additionally, they plan out how the product will be communicated with the customers. They are in charge of making sure the campaigns stay on budget and are profitable. In order to become a marketing manager I need to get a bachelor’s degree and go to a four year collegeRead MoreMotion Picture Industry Essay1740 Words   |  7 Pagesfigures collected, analyzed, and summarized for presentation and interpretation† (p. 5). It is important for statisticians, mangers, and employees to collect and present statistical data in accurate and easy to read format. When presenting da ta to managers for instance, the easiest form of communication, yet effectively provide details as to the importance of the data to the applicable situation should be used. Scientists use data to measure scientific results; such as, comparing the amount of carbonRead MoreHow Will You Influence People to Strive Willingly for Group Objectives in Your Organization (Target Based Industry)? Apply Your Interpersonal Influence Through Communication Process Towards Attaining Your Specialized Goals?1108 Words   |  5 Pagesinfluence people to strive willingly for group objectives in your organization (Target based industry)? Apply your interpersonal influence through communication process towards attaining your specialized goals? Answer: Group objectives essentially mean that a group of individuals recruited into an organization have the same objectives to achieve in the same time frame. There can be many such groups in an organization having their own group objectives. For Example: A medical device company can haveRead MoreThe Organizational Structure Of The Company1398 Words   |  6 Pagesfrom the bottom up, the store employees and assistant managers report to the manager. The managers report directly to the district managers above them, who can have anywhere from 20-40 managers under them. In between these two are the sales reps, and they also directly report to the district managers. They are the main people responsible for setting up customer pricing, especially for big projects. The district managers report to a regional manager, who is an intermediary for the main office in Cleveland

Final Nerrative Essay Free Essays

He became difficult and refused to listen to Our mother. He would stroll the the streets all night and routinely come back home with items we suspect were stolen. My parents had always pondered upon and discussed the consequences of leaving us alone, without the guidance and support of both a mother and father. We will write a custom essay sample on Final Nerrative Essay or any similar topic only for you Order Now But because of our financial situation, my father needed to make the sacrifice. We all needed to sacrifice something. Subsequently, the behavior of my brother got worse over time and finally hit rock bottom one cold night. One Friday night approximately at 9 p. . , I was returning from school, about a block away from my house, I spotted a group of kids beating up a person. As I got closer, I recognized the unconscious body of my brother. Me being only 13 at the time, I launched myself with the greatest possible might at these bullies, which were in their twenties. Recall about 20 seconds of the fight, as I was getting stomped in my face, lying on the wet ground. To this day, I can still smell the dirt, water, blood, and leaves of that particular bush that grows around the rivers in that region of Mexico. The next day woke up in a hospital, and my first thought was about my brother. Was he well? Where was he? I ignored my head covered in bandages and the pain of my broken arm. Not even the fact that my dad flew from Los Angles and was there by my side. My heart began to fill with anger towards the man beside me, for failing to be there for us, and leaving his wife and children alone for months. When the nurse finally rolled my brother in on a squeaky hospital bed into the room, the whole family burst into tears the moment my brother and I embraced. Those were the tears of enormous relief that we were both alive. Up to this day, it has been the only time I have seen my dad cry. That day, all of us cried as a family in that cold blue pine smelling hospital room. During the following weeks of our recovery our father stayed in Mexico with us. About 3 weeks after this ordeal, we went back with the local police to the area where my brother and were attacked. The eerie feeling embraced us, as we walked down the block to that area. I will never forget the look on my father’s face, as he looked at the scattered broken branches and our blood on he concrete floor, where we laid that night. For my father, the realization of his sons coming close to losing their lives finally struck him, he broke down. The police never found out what gang was responsible for the attack; though, still have a feeling that my brother knew some of them, but I never pushed the issue upon him after that. My parents discussed the option of sending my brother to a military school for kids who are on the wrong path in life, but a funny thing occurred. Once my father was with us fulfillment, my brother Joe completely changed, it was as a light bulb went off. Never again he got into trouble. For the sake of the family, my parents made a decision to move back to California. We sold our house in Mexico and within months, the whole family moved back to Los Angles. My brother continued to behave, as he confidently found his positive path. It ultimately took the presence of my father to turn him around. Frequently hear arguments in single parent households, that a father is not needed for happiness and stability in the family. In some instances that might be true, however, when it comes to our family, our father is the glue hat has kept us together to this day. How to cite Final Nerrative Essay, Essays

Digital Marketing Strategy Jojoba Company â€Myassignmenthelp.Com

Question: Discuss About The Digital Marketing Strategy For Jojoba Company? Answer: Introducation Ian Turner and Vicki Engsall founded Jojoba Company in Australia in the year 2008. The company has a wide range of products which include anti aging products, body lotion, bread facial cleansers and moisturizers. The company has a website which provides information about the brand, has testimonials from customers and the website is easy to navigate, however Jojoba Company has not adopted modern digital technology to promote its band on digital platforms. The Jojoba Company should make use of Twitter platform, Youtube and Facebook to promote its products to global customers. Designing mobile app for easy payment and using data mining tools to monitor shopping behavior of customers can help the company in brand promotion in digital platform. The brand needs more exposure on digital platforms to gain customer loyalty and credibility. Use of digital strategy is also effective in customer retention and making repeat purchase from customers (Labrecque et al 2013) The Reason Behind Why Jojoba Company Is Unsuccessful In Digital Marketing Strategy Jojoba Company has not made enough attempts to make its brand interactive in the digital platform. The company website, social media platforms like Facebook, Twitter, Instagram , Pinterest, Youtube and digital marketing tools like email marketing and data mining are not managed in an integrated manner by the company. There should be a separate digital marketing team to handle the digital platforms. In todays digital usage of smart-phones and mobile apps by customers are more popular than the usage of Personal computers. Customers use the mobile phone platforms to search about product information and make payments. However, Jojoba Company does not make have linkage with mobile app that can enable customers to pay easily. The choice of digital platform is very important, for instance, for a beauty product company Instagram is highly effective because of its visual effect. The Jojoba Company has not utilized this platform effectively (Killian and McManus 2015). Posting of interactive pi ctures about the products of the company as well as posting pictures of how the company manufactures its products and cares about environmental sustainability and corporate social responsibility can make the company connect with customers in Instagram. Twitter and Youtube are not effectively used by the company, the company also focuses on Australian market and does not have a global customer base, which makes it difficult for the company to gain brand exposure on digital platforms. The company website of Jojoba Company has lot of information about the brand, however the company has not effectively used Facebook to target specific customers. The digital marketing team does not interact with customers and addresses their complaints on digital platform regularly. The Jojoba Company does not make proper use of digital marketing tools like email marketing and data mining and thus the brand is unsuccessful in digital marketing strategy (Jrvinen and Karjaluoto 2015). The Target Customer Of The Brand The Jojoba Company has targeted customers in the age group 15-60.These customers include young, middle-aged and old women. The brand also targets male customers with product ranges like bead facial cleansers. The Company is not successful in meeting the needs/wants of customers on digital platform because the brand is not made interactive in the digital platforms. The brand has not effectively used digital marketing tools like data mining to understand the shopping behavior of its targeted customers and thus fails to advertise itself properly on the digital platforms. The Jojoba Company has a website that provides a lot of information about the brand and the website is easy to navigate but the company fails to interact with the customers on digital platforms, feedbacks of customers and customer complaints are not effectively handled on digital platform. The Company has not made payments easier and safe for customers on mobile platforms. The brand fails to gain credibility of customer s on Youtube and Instagram as the Company does not provide information about Corporate Social Responsibility, Sustainability and fails to connect with members of its community on these platforms. Visuals and pictures and brand personality elements are well used for brand exposure and attractiveness on digital platforms. Customers needs are often unique and they provide a lot of feedback on digital platforms. Jojoba Company fails to provide tailor-made and customizable services to customers on digital platforms (Stephen 2016). Implementation Of Facebook Jojoba Company should have an optimized Facebook Page to connect with its target customers. The Company first needs to identify its digital marketing goals related to Facebook. The brand can increase awareness and exposure on Facebook with a specific goal like 1000 new likes every quarter in the Facebook Page. The company should be able to create an engaged community via Facebook. The Company should be able to gain trust and credibility of customers on Facebook. People Talking About This figure (PTAT) is an engagement matrix that can be used to measure the customer loyalty of the brand on Facebook. The Company should showcase its products knowledge and form an interactive brand on Facebook. Jojoba Company can gather leads on Facebook by conducting contests, free webinars with offers or can give away a freebie related to the product. Google Analytics should be used by Jojoba Company to track conversations and ad conversations should be used to monitor ads. The Company should research on its customers and competitors and understand where its customers are spending time by Facebook tools (Chaffey, Smith and Smith 2013). The Company should set up an Editorial Calendar with good content and should design an Activity Calendar. The Jojoba Company should measure its progress on Facebook using Faebook Insights to have an idea of its engaged customers by the number of its shares, likes and comments and can also contemplate on which content is working for the brand on Facebook (Ramsaran-Fowdar and Fowdar 2013). Implementation Of Instagram The Jojoba Company can engage community on Instagram by making use of hashtag, the brand should also support a good social cause on this site to gain credibility of customers (Briscoe 2014).The Company should buy Instagram ads and can include a link on landing page which will boost traffic to its site. Jojoba Company should have a Bio that is informative on its Instagram page to have followers. The name and photo used in Instagram should be similar with that used in all other social platforms. The Company should create Instagram Posts that are attractive and will gain followers. Creative photos should be used to promote the product of the company on Instagram. The photos should be of professional size and tools in Instagram like Mayfair Filter can be used to attract followers (Ryan 2016) Use Of Twitter To Promote The Brand The Company should express the voice and opinion and values of its brand via Twitter. Jojoba Company should create live video by using Vine and broadcast live on Periscope to teleport across globes and gain global customers in Twitter. Jojoba Company can make its brand interactive by using visual expressions and hashtags. The brand should promote its values and culture via Twitter and can publish a story of the brand experience using tweets. The Company can use a Twiiter card which will require customers to post certain number of tweets which will enable them to see the companys add campaign in Twitter. The company can add brand elements like humor and can add a brand personality to its brand using visuals and characters in Twitter (Stone and Woodcock 2014). Conclusion Thus it is of paramount importance for a Jojoba Company to promote itself on digital platforms to gain its competitive position in the digital world. The brand should be able to engage a loyal customer base on digital platforms. Also customers may spread negative word-of mouth via digital platforms and social networking sites. Jojoba brand should be able to interact address customers complains and incorporate their feedbacks on social media platforms. The sales target of the company will be better achieved if digital tools are used and the company will be able to gain exposure by adopting an efficient digital strategy. Promoting the brand on digital platforms will enable the Company to gain global exposures, however the choice of the digital platform is of paramount importance because the strategy to promote products in one platform can be different from another Reference Lists Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Jrvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing performance measurement.Industrial Marketing Management,50, pp.117-127. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Stone, M.D. and Woodcock, N.D., 2014. Interactive, direct and digital marketing: A future that depends on better use of business intelligence.Journal of Research in Interactive Marketing,8(1), pp.4-17. Levy, S. and Gvili, Y., 2015. How credible is e-word of mouth across digital-marketing channels?.Journal of Advertising Research,55(1), pp.95-109. Labrecque, L.I., vor dem Esche, J., Mathwick, C., Novak, T.P. and Hofacker, C.F., 2013. Consumer power: Evolution in the digital age.Journal of Interactive Marketing,27(4), pp.257-269. Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior.Current Opinion in Psychology,10, pp.17-21. Briscoe, G., 2014. Digital innovation: The hackathon phenomenon. Killian, G. and McManus, K., 2015. A marketing communications approach for the digital era: Managerial guidelines for social media integration.Business Horizons,58(5), pp.539-549. Ramsaran-Fowdar, R.R. and Fowdar, S., 2013. The implications of Facebook marketing for organizations.Contemporary Management Research,9(1), p.73.